Camping in the Wilderness

CAMPOUT

A branding and app design project for community-driven campsite booking platform (concept). It allows users to book a campsite and build a community around activities and hobbies

THE OBJECTIVE

A community incubator that allows users to easily connect and share travel experiences. Aim for newbies to find and connect with people who share the same hobbies.

Project Deliverables

  • Logo Design

  • UI Design

  • Marketing Material

BRAND IDENTITY & LOGO DESIGN

Campout is a community built on connection and inclusivity - a platform where people can find and book a campsite and meet campers around the world. At Campout, we believe in human connection.

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Logo Exploration

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Hike

How might we help newcomers find the campsite they want and friends to go outside with

If the app does a good job of making connections easier and more transparent, I believe that as the community grows, it will become an advocate itself.

EXPLORATIONS

Exploring the idea of connecting newcomers with locals in interests and hobbies. Helping foreigners make friends with whom they can be in nature and discover places.

It's easy to put people in boxes. There are us and there are them. The introverts and the extroverts. There are the locals and those who are new to the country.

But maybe we have more in common than we think? There are more things that bring us together than divide us. We who like to camp. We who like to rock climb. We who like to read a book by streams. And then there are we who believe in interpersonal connections.

APP FEATURES

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Explore campsites

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Group / Community

Experience and photo sharing

PROTOTYPE

Like what you see?

Let's chat.